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MAX Summary

Actionable Changes

Two major takeaways came out of this research, the first being that significant work needed to be done to improve the user experience of using the product; specifically issues relating to coaching elements of the console. The second was that there was a consumer desire for a higher price point version of MAX with more premium features. This resulted in the the Executive team green-lighting the development efforts of the next generation of product, the new MAX Trainer M7. 

 

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The New M7

The M7 is the newest generation of the MAX Trainer line and features improved ergonomics, a dramatically improved console and programming to assist newer struggling users. 

Usability Testing

The M7 prototype underwent several rounds of user testing to verify that it was truly an answer to the identified issues from the original testing.