reinvigorating a classic for a new user

The Schwinn AirDyne is one of the most iconic pieces of exercise equipment. It is also an extremely effective full body workout. In recent years it has had a resurgence in popularity as it became adopted by the Crossfit community. The existing product was far underdesigned and frequently broke down. New competitors quickly began creating more durable products and features more catered to this abusive environment Schwinn quickly lost the market they had previously owned. This page describes the work which went into winning back a product segment.

My contribution to this project included: UX Design, UI Design