Evolving MAX

The Bowflex MAX Trainer was a groundbreaking piece of cardio equipment built specifically to do interval training workouts. This is a training format which involves alternating between two activities, typically requiring different rates of speed, degrees of effort, etc. Almost a year after the MAX Trainer entered the market, I was tasked with completing a research project to evaluate the existing product and investigate opportunities to expand the product line. The first step of the project was bringing company stakeholders from Marketing, Product Development, Customer Services and the Executive Team together to identify specific questions which they wanted answered. From that initial meeting the following questions were identified as being most important.

1. Who is the MAX consumer?

2.What is their User Experience?

3.What are the opportunities for improvement?

My contribution to this project included: User Research, UX Design, Brainstorm Facilitation, Feature Concepting, and App Design.