Sprint 1: Identify

Before every project I always try to make sure that there is an understanding of whom the target is. For this project I worked with the Researchers and Project Manager to understand who the target would be for this product. A Target User persona was created based upon User Research with local Crossfit Gyms in the Portland Oregon area and extensive online research in Crossfit forums. Every Target persona poster list: the product, a slogan driving the project, 3 insights, the consumer segmentation, their stage of fitness, the product value curve, description of the desired experience, list of opportunities and supporting visuals. 

Based upon this persona and an understanding of the environment the product would be used, a hierarchy of use cases was created to guide the layout of the design of the console. This was meant to ensure that as the development of the console continued, extreme cases wouldn’t dictate the layout as much as the most common use cases.