Creative stewardship
After completing this initial research project I transitioned into a creative role within the development team to act as an advocate for the consumer within a small team generating solutions to the identified issues and relevant features which would resonate with the Bowflex consumer. After a series of usability Test to validate the new features the M7 was released into the market. Before leaving Nautilus I also did a similar research project to evaluate the M7. While we still identified areas for improvement the product was much better and users were being much more successful.
Check out the links below to view how I transitions into a Creative role within the Development team and helped explore M7 features.
MAX App Concept
User Experience Design
MAX Feature Concepting
Creative